Campaign India Team
Mar 21, 2011

SMG to handle global strategy and planning for Microsoft

Universal McCann will continue to manage Microsoft's media planning and buying outside of North America

SMG to handle global strategy and planning for Microsoft

 

Microsoft has appointed Starcom MediaVest Group (SMG) to handle its global media strategy and planning.

Following a media agency review announced in January 2011, the company has split its duties between incumbent Universal McCann and SMG. McCann will continue to manage Microsoft's media planning and buying outside of North America.

The combined account size is estimated at around US$1bn.  

Source:
Campaign India

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