Campaign India Team
Aug 24, 2016

Smarties India 2016: Shortlists revealed

Awards night on 7 October in Gurgaon

Smarties India 2016: Shortlists revealed
The Mobile Marketing Association (MMA) has announced the jury and shortlisted entries for the Smarties India 2016 competition. Eighty five campaigns have been shortlisted across 17 categories. Winners will be announced on 7 October in Gurgaon. 
 
The chairperson for the awards this year, D Shivakumar, chairman and CEO, PepsiCo, said, “The mobile today has become a consistent game changer for marketers in India. It’s interesting to see how marketers are constantly learning to innovate with this medium. Given the mobile marketing innovations we are seeing this year it’s clear that the industry is taking notice and using the mobile evolution in the country to their advantage. The jury this year is faced with the exciting-yet-difficult task of selecting the winning campaigns, setting a rigorous bar to take home a coveted Smarties.”
 
Rohit Dadwal, MD, MMA – Asia Pacific, said, “Mobile’s pervasiveness, flexibility and capacity for creativity is driving the transformation of business and marketing. This is evident in the entries that are representative of the breakthrough mobile strategies that have been adopted by brands and agencies in varied industries through the past year. The response that we have received for The Smarties India 2016 is very encouraging and demonstrative of the growing potential of mobile marketing in India. We are now in a mobile-first world, and these campaigns demonstrate the endless opportunities the platform offers for marketers to make meaningful connections with consumers.”
 
Shortlisted entries are:
 
Brand Awareness
 
Burger King and Autumn WorldWide 
Pre-Book a Whopper
 
Idea Cellular and Mindshare India 
Powering the next Gen Internet ready India
 
Bajaj Auto and Indigo Consulting & Leo Burnett 
The Nation's Bike
 
Cafe TC and Dentsu Webchutney
Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp
 
Rin and PHD India
Rin Career Ready Academy
 
Pepsi and Mindshare India
Crash the Pepsi IPL
 
Lead Generation
 
Cafe TC and Dentsu Webchutney
Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp
 
Bharti Airtel and Performics
How Airtel Used Digital to Launch 4G in India
 
P&G India and Radiowani
Chatur Chachi Program
 
Royal Challengers Bangalore and Mindshare India
Creation of fan zones using location based technology
 
Bajaj Auto and Indigo Consulting & Leo Burnett
The Nation's Bike
 
OLX and Performics
Data paves the way for success
 
Product / Services Launch
 
Moto India and Mindshare India
Motographs - When time stood still
 
Mountain Dew and Mindshare
Mountain dew takes the OTT world by storm by launching India’s first branded channel
 
Star India/Star Sports and Mindshare India
Le Panga Le Panga!!
 
Bajaj Auto and Indigo Consulting & Leo Burnett
The Nation's Bike
 
Castrol India and Mindshare India
How Castrol activated mini truck driver targeted only campaign.
 
Stayfree and OMD India
Stayfree StayAhead Helpline
 
Promotion
 
Kinder Joy and OMD India
Kinder Joy Story Station
 
Cafe TC and Dentsu Webchutney
Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp
 
Stayfree and OMD India
Stayfree StayAhead Helpline
 
Hindustan Unilever Limited and Mindshare
MMS 2.0
 
Godrej and Madison
Free G: India’s 1st consumer engagement campaign through mobile.
 
Moto India and Mindshare India
India’s first Elections to be covered only on Smartphones
 
Relationship Building / CRM
 
Rin and PHD India
Rin Career Ready Academy
 
Castrol India and Mindshare India
How Castrol activated mini truck driver targeted only campaign.
 
Lakme and PHD India
Lakme Makeup Pro
 
Pepsi and Mindshare India
Crash the Pepsi IPL
 
P&G India and Radiowani
Chatur Chachi Program
 
Airtel - Wynk Music and Performics
Wynk - Music on the go!
 
Cross Media/Cross Mobile Integration
 
Active Wheel and PHD India
Lo Kar Lo Baat
 
Bajaj Auto and Indigo Consulting & Leo Burnett
The Nation's Bike
 
Pepsi and Mindshare India
Crash the Pepsi IPL
 
Nestle Maggi and Performics
#WelcomeBack
 
Kinder Joy and OMD India
Kinder Joy Story Station
 
Brooke Bond Red Label Tea and Mindshare
6 Pack Band
 
Cross Screen Advertising
 
Brooke Bond Red Label Tea and Mindshare
6 Pack Band
 
Bajaj Auto and Indigo Consulting & Leo Burnett
The Nation's Bike
 
OLX India BV and Performics
OLX's Progressive Remarketing
 
Pepsi and Mindshare India
Crash the Pepsi IPL
 
Hindustan Unilever- Pureit and Mindshare
Outshout or Outsmart ???
 
Akzonobel and Maxus
How Dulux Paints Consumer Cross Screen
 
Most Engaging Mobile Creative
 
Idea Cellular and Mindshare India
Powering the next Gen Internet ready India
 
P&G India and Radiowani
Chatur Chachi Program
 
National Geographic Channel and Vserv Digital Services and Flying Cursor
NGC's How to Win at Everything launch campaign
 
YU Mobile and Interactive Avenues
Banner Wale Babu Mera Gaana Baja Do
 
Fitbit and Resultrix
Showroom On Your Wrist
 
APUS and APUS
#SupportYourTeam — APUS Cricket Mobile Marketing Campaign
 
Best Brand Experience in Mobile Rich Media
 
Lakme and PHD India
Lakme Makeup Pro
 
Fitbit and Resultrix
Showroom On Your Wrist
 
GlaxoSmithKline Consumer Healthcare/Horlicks and Mindshare, Delhi
Add a little 'Awesome'
 
ACC Cement and Hungama Digital Services
BUILDING DREAMS
 
ACC Cement and Hungama Digital Services
THE ACC GOLD DIFFERENCE
 
Mobile Payments
 
Paytm and McCann
Paytm
 
Airtel Money and Performics
Airtel Money - Break The Clutter
 
Location Based
 
Hindustan Unilever Limited and Mindshare
MMS 2.0
 
Castrol India and Mindshare India
How Castrol activated mini truck driver targeted only campaign.
 
Reliance Infrastructure / Reliance Energy and MEC GroupM
EnergyonApp - Hyperlocal Suburb Targeting
 
OLX and Performics
OLX Location Leads to Conversions
 
GRT Jewellers and Saavn
GRT Live
 
GlaxoSmithKline Pharma/Iodex and Mindshare
Iodex ambushed Zandu by chasing their TV GRPS via Mobile
 
Innovation
 
Hindustan Unilever and Mindshare
MMS 2.0
 
Stayfree and OMD India
Stayfree StayAhead Helpline
 
Kelloggs and Mindshare India
#FeedingDreams
 
Active Wheel and PHD India
Lo Kar Lo Baat
 
Kinder Joy and OMD India
Kinder Joy Story Station
 
Hindustan Unilever- Pureit and Mindshare
Outshout or Outsmart ???
 
Mobile Social
 
Cafe TC and Dentsu Webchutney
Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp
 
Pepsi and Mindshare India
Crash the Pepsi IPL
 
Brooke Bond Red Label Tea and Mindshare
6 Pack Band
 
CEAT Tyres and GroupM
Making PhDs Real - Party hard, Drive safe
 
Coca Cola India and Interactive Avenues Pvt. Ltd.
Coke Wishes
 
Castrol India and Mindshare India
How Castrol activated mini truck driver targeted only campaign.
 
Messaging
 
Cellular Operators Association of India (COAI) and netCORE Solutions
PMKVY- A Call for Skill Development
 
Hindustan Unilever and Mindshare
MMS 2.0
 
CEAT Tyres and GroupM
Making PhDs Real - Party hard, Drive safe
 
Kelloggs and Mindshare India
#FeedingDreams
 
Godrej and Netcore Solutions
Continuous engagement with our consumers through Free G
 
YUM Restaurants India /KFC and Mindshare India
When KFC emerged as a winner of India’s biggest Cricket bash

 

Source:
Campaign India

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