Slice builds on indulgence with Pure Pleasure Holidays

To strengthen its positioning as an “indulgent” drink, Slice – PepsiCo’s mango juice drink, has kick-started the festive season with a promotional campaign titled Slice Pure Pleasure Holidays, which gives consumers a chance to win an all-expense-paid holiday to various European destinations by looking under the label of Slice/Slice Mangola 500ml.

by Campaign India Team