Skyscanner drives unified global activations for Travel Trends 2026

Skyscanner has completed nineteen immersive activations to support the launch of its Travel Trends 2026 report, marking its largest global rollout to date. The initiative aimed to demonstrate how a travel brand can deliver globally consistent storytelling while incorporating local relevance, encouraging new travel behaviours across markets.

The Travel Trends 2026 report analyses billions of searches and incorporates insights from over 22,000 travellers. It features contributions from global brand partners such as Reddit, 7eleven, Penguin Books, AllTrails and Malin and Goetz. The integrated campaign reframed Skyscanner’s annual report from a data-led release into a cohesive global brand experience, delivered across fourteen languages and nineteen markets.

A centrally developed visual system formed the foundation of the campaign, used consistently across live events, a digital 3D hotel lobby, a content hub and all PR assets. This unified framework was paired with market-specific activations, enabling scalability while preserving local context. The approach also supported Skyscanner’s intent to reinforce its heritage in flights and expand visibility for its hotel offering.

Early figures indicate an earned media audience reach of more than 517 million, with a 21% year-on-year increase in asset impact. Producing nineteen localised market reports contributed to global brand equity and improved operational efficiency, reducing time costs and enabling easier entry into new markets.

In London, the Skysnacker Lounge recreated an airport lounge in Soho, featuring vending machines stocked with global snacks and drawing significant visitor footfall. New York hosted a billboard that dispensed international snacks, illustrating the ‘Shelf Discovery’ trend, which highlights travellers exploring supermarkets to experience local culture. In New Delhi and Mumbai, ‘Snack Transit’ food trucks attracted more than 2,000 visitors.

Chief marketing officer Clive Peoples said the campaign demonstrated the power of combining globally relevant insights with immersive activations. He noted that aligning brand, product and performance channels amplified impact across the traveller consideration journey.

The Travel Trends 2026 campaign supports Skyscanner’s ambition to become a leading global travel ally by transforming data into experiential storytelling.