Skore’s ‘Cliteracy Drive’ for men to help women orgasm better

Isobar India has conceptualised the campaign

Aug 17, 2021 04:43:00 AM | Article | Campaign India Team Share - Share to Facebook

TTK Healthcare’s sexual wellness brand, Skore, has launched the ‘Cliteracy Drive’, a humorous, educational campaign to spread awareness about the female orgasm. The campaign aims to provide necessary knowledge about the clitoris, its role in orgasms, and to help men find the correct way to stimulate it with the right products like Skore’s OH! Pleasure Gel. Isobar has conceptualised the campaign.
The brand has collaborated with digital creator and sex educator, Leeza Mangaldas to offer learnings through videos that educate consumers on the said subject. A first-ever session titled ‘Sleepless with Skore’, has also been held with content creators Santu Misra and Aishwarya Subramanyam on their Clubhouse room named, ‘The Dark Room’. It has also created a microsite that offers users tips and tricks for female orgasm.
Vishal Vyas, AVP marketing, consumer products division, TTK Healthcare, added, “Skore is a brand that believes in empowerment. And with a product like OH! Pleasure Gel in the Skore portfolio – specially made to intensify female pleasure – we owe it to the women fraternity to address this issue that has been prevalent for generations. After all, for a brand to be relevant, it needs to touch the right nerve.”
Arjun Siva, DGM – digital marketing and e-commerce, Skore, said, “Skore has always believed that men and women should be equals when it comes to pleasure, and we have showcased this in our past communications as well. This campaign drives that conviction forward in a far more innovative and effective manner.”
Rahul Vengalil, chief business officer, Isobar India, said, "Isobar is all about innovation and experiences. To drive home a brand thought, we need to look beyond just doing a video – which is one-way communication, and rather do interactive things that are memorable. This is an experience-led transformation that the Isobar brand strongly stands for; Skore is the perfect brand, and this was the perfect brief, to showcase it."
Client: TTK Healthcare Team
AVP marketing, TTK Healthcare: Vishal Vyas
DGM, digital marketing and e-commerce: Arjun Siva
Brand manager, Skore: Sai Deepthi
Creative agency: Isobar
Chief business officer: Rahul Vengalil
National creative director: Aalap Desai
SVP, strategy: Pragati Rana
Executive creative director: Anadi Sah
Business head: Prashant Lodaya
Director - media buying: Priyanka Shah
National films head: Taj Ali
Creative director: Rohit Mukherjee
Director, strategy: Mamtah Sabhrwal
Associate director, media: Ankit Saxena
Director, client solutions: Divya Chawla
Senior media manager: Sagar Sakharkar
Innovations lead: Pratik Shringi
Group head, copy: Simble Johney
Manager, strategy: Varun Sekar
Digital production head: Nitish Sarkar
Senior copywriter: Mridha Anand
Senior art director: Meghna Natrajan
Designer: Bhuvan Kadyaan
Manager - social media: Puja Arleshwar
Senior executive social media: Maithili Kapileshwar


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