SingleInterface, a SaaS solutions provider in the location marketing space for retail enterprises, has announced the appointment of Vipul Manchanda as vice president - new business development.
Manchanda will be responsible for leading new customer acquisitions. He will report to Tarun Sobhani, founder and CEO, SingleInterface.
He moves from Magicpin where he was the vice president, sales, and P&L- large brands.
Sobhani said, "I am excited to welcome Vipul Manchanda to head our new business development team. Vipul brings in a wealth of experience in location-based marketing and media, building and growing businesses, and leading high-performance teams. His deep understanding of the retail landscape and passion for technology makes him the perfect candidate to lead us into a new phase of growth.”
Manchanda added, “In the dynamic times we live in, consumer behaviour is shifting rapidly and we have seen ubiquitous adoption of digital as a means of discovering, connecting and transacting with physical retail locations. Thus 'Near-me' searches have become immensely popular. SingleInterface has a robust portfolio, and a successful track record of helping brands and multi-location enterprises drive immense growth in customer acquisition. As I embark on this journey with Singleinterface to lead new business development, I look forward to further consolidating their dominance in the hyperlocal marketing category.”
In a career spanning 20 years, he has also worked with Star TV, Hindustan Times Media and The Times of India.