Shreyansh Innovations bags Turtle's creative mandate

No multi-agency pitch involved

Jun 14, 2021 06:01:00 AM | Article | Campaign India Team

Apparel brand Turtle has announced the appointment of Shreyansh Innovations as its creative agency. 
 
The agency's mandate includes mainline and digital. The account was won without a multi-agency pitch.
 
Shitanshu Jhunjhunwalla, MD, Turtle, said, “We are excited to get Shreyansh Innovations on board as our creative and digital agency in the next phase of our brand journey. We feel with Shreyansh’s deep understanding of the apparel and retail sector, their diverse talent pool, and their personal touch we would see some fresh and innovative work ahead keeping us relevant and emotionally connected with our consumers.”
 
Shreyansh Baid, founder director, Shreyansh Innovations, added, "Turtle is perhaps one of the biggest success stories to emerge out of Eastern India in the formal/semi-formal category. It has constantly redefined trends at a national level, and to partner with such an exciting brand is an honour for us. For the last many years, we have constantly set benchmarks in the traditional wear category with Manyavar, and this time we will strive to act as a great bridge between Turtle and its target audience too."
 
Debdarsan Dutta, chief creative officer and Vaishakh Jhunjhunwala, creative director, Shreyansh Innovations, added, "Few brands are as open to exciting and game-changing ideas as Turtle. And that is a dream come true for every creative team. With Turtle, we aim to create interesting stories for the consumers at every touch point of its brand journey. We sincerely hope to turn this into a joyride for both the client as well as the agency."