Manyavar has rolled out a campaign titled ‘taiyaar hokar aaiye‘ (get ready) featuring actor Ranveer Singh to reinforce the idea of not being ‘wedding ready’ unless the guests are dressed in Indian wear.
Conceptualised by Shreyansh Innovations, Singh plays the role of a wedding photographer, dressed in his finest. As he is taking a group photograph of the wedding family, Singh singles out a suit-clad man. Singh tells him to move to the left side again and again. The man ends up out of the frame as Singh feels that he is ruining the perfect wedding photo. The film ends with Singh telling the man and the audience that ‘shaadi hai…taiyaar hokar aaiye’ (it’s a wedding, one should be ready for it). The film aims to instil the idea of wearing and being proud of Indian wear during traditional functions.
Vedant Modi, chief marketing officer, Vedant Fashions, said, “Manyavar has always been an integral part of the larger-than-life wedding celebrations in India. As a brand, weddings are at the heart of Manyavar and we believe that Indian wear connects you to the soul over any other kind of westernised dressing. It is an absolute mood lifter that brightens up every occasion. I believe you are not fully dressed up for an Indian wedding unless you are dressed in Indian wear. In line with this thought, this year we are launching a new series of films in our ‘taiyaar hokar aaiye’ campaign with none other than Ranveer Singh. He has truly imbibed the essence of the campaign with his witty persona in the films, as you can see. We are confident that our audience will resonate with his energy and connect to the campaign’s messaging Taiyaar Hokar Aaiye.”
Shreyansh Baid, founder, director, Shreyansh Baid, said, "We were given the task of reinforcing the message of 'Taiyaar hokar aaiye' in a more light-hearted and quirky way. And that's when we took the opportunity to present Ranveer in a whole new avatar, as a spunky photographer to convey the message to our audience.”