Shemaroo Entertainment has announced the appointment of Mohan Gopinath as its business head – Bollywood.
In his new role, he will be responsible for strengthening Shemaroo's Bollywood foothold in the market and aim to scale the company's business towards an upward trajectory.
Gopinath moves from Zee Entertainment, where he was senior vice president.
Hiren Gada, CEO, Shemaroo Entertainment, said, “We are elated to have Mohan join the Shemaroo family. We have ambitious growth plans to expand and monetise our Bollywood content and therefore Mohan’s expertise and seasoned business acumen would strengthen our foothold in the market while scaling the business. Mohan’s appointment is aptly timed as we are getting ready for the leap to lead the exciting digital future of entertainment.”
Gopinath said, “Bollywood has always been an integral part of Shemaroo. We all have fond memories of watching some of the iconic Bollywood movies on various Shemaroo platforms. I am thrilled to take this role as I look forward to working with this dynamic team to steer the expansion of this category using my expertise.”
In addition to working at Zee Entertainment for over two decades, he is also the co-founder of Bhu Entertainment, an independent production house.