Shemaroo Entertainment has announced the elevation of Rahul Mishra as head of the organisation's initiatives across Web 3.0.
In his new role, he will work on identifying and building opportunities in the third wave of the internet, including for technologies like blockchain, artificial intelligence and the internet of things (IoT).
Mishra aims to create an interactive user experience for the company with this promotion.
Prior to this, he was head of marketing at the company.
Hiren Gada, CEO, Shemaroo Entertainment, said, “We are delighted to elevate Rahul Mishra to his new role. His long and steady contribution has helped the company scale to great heights. Rahul’s promotion is aptly timed as we plan to accelerate our brand’s growth using Web 3.0 technologies.”
Mishra said, “I am grateful and thrilled to take up this new role. It’s an honour to be a part of the brand that has been entertaining India for 60 years and to work with the best minds in the industry. The future is exciting and bright with the arrival of newer technologies, and I look forward to navigating Shemaroo’s journey into the next stage of the evolution of the internet.”