Sheetal Pritmani Mukherjee, former general manager and head of agency, Havas Riverorchid, has announced the launch of her digital-first communication agency Grip Digi.
Prior to her move to Myanmar, where she has also worked with Ooredoo Group, she was with Ogilvy Mumbai as director of account services. She has also worked with MullenLowe, Creativeland Asia and Demotic Media Services.
Grip Digi will have offices in India and Myanmar along with one in South East Asia.
According to a note shared with Campaign India, Grip Digi will provide digital first brand solutions using proprietary tools to integrate technology, real time measurement and creativity.
The agency is positioned as a boutique digital marketing agency that follows a data-driven and scientific approach to provide solutions such as brand strategy, creative campaigns, social media management and content creation, video production (AR, VR too) and platform management.
Mukherjee said, “Data, creativity and technology are vastly overused terms today. They are, however, under-leveraged in practice and are much sought after. Individual specialisation exists, but a real value to clients can only be provided when there is a single window solution created at the intersection of those three worlds. That’s what we aspire to do across our offices in Myanmar, India and SouthEast Asia. There is a potential to unlock huge opportunities in Myanmar which is on a fast track growth trajectory. New MNCs, aspiring local businesses and surging consumer demands have all added to a great momentum. However, most of the current digital work in Myanmar is an adaptation of ATL execution and we believe that technology- led creative approach is the only way forward."
Mukheree has partnered with Rohit Khetarpal for the launch of Grip Digi.
He said, “The world today has moved away from the ‘age of communication’ to the ‘age of experiences’ and Grip Digi is designed to meet this objective by inspiring consumers to connect with brands in new ways. Our data- led approach backed with technology will help create meaningful experiences and measurable actions for our clients’ businesses."
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