Xpanse Asia – the small town and rural marketing unit of Starcom MediaVest Group - today announced the appointment of Sheetal Dasgupta as Business Director. She will be based in Mumbai and report to Sandip Bansal, country head of Xpanse Asia.
In her 15 year-long career, Dasgupta has spent close to 10 years in rural marketing with RC&M where she headed the marketing function as general manager. In her most recent assignment, she ran her own entrepreneurial venture.
Dasgupta's mandate at Xpanse Asia will be to lead business development into new categories of clients.
Speaking on the appointment, Bansal said, “The rural marketing space is evolving rapidly and clients are looking for innovative solutions to achieve their objectives in the most productive manner. In this new role, Sheetal will help us identify new clients and work with existing clients to reach the small towns and rural hinterland with a fresh set of ideas”.