Maxus has brought Shailja Vohra on board as its national director - ESP (Entertainment, Sports and Partnerships). She joined the agency on 5 March and will be based out of the Delhi office. She will report to Ajit Varghese, managing director, Maxus and Motivator, South Asia.
"At Maxus, we have always believed in incubating specialised people in areas of content, activation and digital apart from integrated planners leading business teams. With Shailja's programming background and her passion for the space, we believe it can add a fresh perspective of looking at content and also look at ways of driving content strategy for brands across platforms, formats than just AFPs," said Varghese.
“It's a privilege to be part of the Maxus ESP team. I am joining them at an interesting juncture both when content is taking a central role in communication planning and brands are looking at newer formats to engage with consumer. I would love to take the practice to the next level along with GroupM collaboration and capabilities," said Vohra.
Prior to this, Vohra was heading programming and operations for Fox Traveller and acquisition for NGC. She has also had a long stint in Discovery programming.