ShareChat has announced the appointment of Ajit Varghese as its chief commercial officer. Varghese, who was most recently global president at Wavemaker, had announced his exit from the agency
after a 13-year stint in August.
At ShareChat his mandate is to expand and strengthen the platform’s revenue efforts. He will also spearhead its marketing functions and report to Farid Ahsan, COO and co-founder, ShareChat.
Ahsan said, “Brand marketing and monetisation is going to be the core focus of ShareChat and we will direct our efforts towards elevating the brand positioning through strategic communications approach. Ajit, with his leadership capabilities and expert knowledge of the media, marketing and advertising domain, will play a critical role in further building brand awareness, deepening relationships with our business stakeholders and driving ShareChat toward the next phase of growth. Having held many globally influential roles across his 25+ years of experience, his expertise will help us build ShareChat for the future and it is a matter of great pride to have him on our leadership team.”
Varghese said, “Having previously worked and transformed several global organisations, it has always been a hidden desire to contribute towards transforming an Indian organisation to global repute. I believe ShareChat in the next few years will evolve as the default partner to every brand, homegrown and global, who intends to engage with the internet-first population. As the digital advertising landscape awaits the inclusion of over 400 million new internet users, mostly inclined towards native languages, ShareChat will stay at the forefront of unveiling a new digital era. This will be an exciting journey for me as I look forward towards contributing to ShareChat’s growth and building a win-win relationship with our community of users, partners and business stakeholders.”