Omnicom Media Group India has appointed Shailja Saraswati Varghese as head of content.
She moves from Zee5's HiPi where she was head of content.
Kartik Sharma, group CEO, OMG India, said, “We are delighted to welcome Shailja on board at OMG, and are excited to transform our content-led solutions with her talent and expertise. With diverse expertise and in-depth insights gleaned from years of experience across organisations, we are confident that this new journey is going to be exciting and productive!”
Varghese said, “Why I am excited to join OMG as head of content is because a media agnostic, future-ready company like OMG will enable effective content solutions and storytelling. As data and technology are the two arms of result-oriented content solutions, I look forward to make commerce follow the consumer through connected content and solutions, to make scalable, replicable and sustainable business solutions.”
In a career spanning more than 18 years, she has also worked with Wavemaker, National Geographic Channels, Discovery Communications and UTV Entertainment Television.