Sephora assigns creative mandate to Yellow

Yellow has bagged the creative mandate of Sephora in India. The cosmetic retail player is a part of Arvind Lifestyle Brands in India. The agency's mandate includes online and offline communications, that includes social media, celebrity campaigns, and e-commerce.

 

While Sephora and Yellow have partnered in the past, the agency bagged this account after a multi-agency pitch.

 

Shrey Doshi, creative director and founder, Yellow, said “Sephora is the go-to source for all things beauty and skincare across the world and we’re looking forward to working with such an illustrious brand and growing it across India. Over the years, we’ve worked extensively with D2C beauty and skincare brands, and are excited about merging our local know-how with the global expertise that Sephora brings to the table.”