Campaign India Team
Dec 14, 2015

Scoot appoints 21n78e

Account won following a multi-agency pitch

Scoot appoints 21n78e
Scoot, a smart phone-based cab aggregator, has appointed 21n78e as its communication partner. The account was bagged following a multi-agency pitch. 
 
21n78e has begun work on the brand’s digital presence. Outdoor and other communication will follow. 
 
Akshaan Nambiar, co-founder and marketing head, Scoot, said, “We believe Scoot is revolutionary in the taxi aggregator space and we are looking at expanding the brand’s presence amongst the consumer’s minds aggressively over the next few months. 21N78E understands our take on the consumer’s mindset which is core to our end objective and we are looking forward to this partnership.”
 
Sudhir Nair, CEO and co-founder, 21N78E, said, “These are interesting times. With a plethora of apps at our disposal; vertical aggregation has all the more relevance. We are happy to partner with Scoot and hope to add value at every stage. Our planning process 'Aether' helped us in arriving at a communication space that we feel will appeal to the TG and deliver results.” 
 
Scoot allows customers to compare prices, distance and ETA of various taxi services such as Ola, Uber, Taxi For Sure, etc.
Source:
Campaign India