21N78E bags Starlight Gaming's creative mandate

Starlight Gaming has announced the appointment of 21N78E Creative Labs as its creative agency.

 

The appointment was made ahead of Starlight Gaming releasing its first game in the country, Raider Six. 21N78E has been onboarded to take the vision of the brand to the screens of gamers.

 

Laveesh Pandey, COO, Starlight Gaming India, said “Our vision is to create games that truly resonate with the Indian gamer in every way. 21N78E’s pitch didn’t feel like it was done by an advertising agency but more like it was a bunch of gamers who wanted to shape the category they most enjoy, very much in line with our goal. 21N78E Creative Labs brought some much-needed category understanding along with their creative spunk that gave us the confidence that they are the right partners.”

 

Nikhil Shahane, COO, 21N78E Creative Labs, said, “As a gamer first and adman second, working on Raider SIX was a breath of fresh air. Starlight Gaming has a clear winner with Raider SIX. Working to build the brand and community is an exciting task that the team is itching to pull the trigger on. Starlight Gaming has a clear pulse on the scene in India and we’re excited to partner with them on this adventure.”