Scarecrow wins milk and dairy brand Flourish

Ahmedabad-based milk and dairy brand Flourish PureFoods has announced the appointment of Scarecrow Communications as its creative agency.

On the appointment, Sushil Handa, founder, Flourish PureFoods, said, "Scarecrow almost presented my dream and added some welcome new dimensions right before my eyes. I like the quirky energy they possess and the rare ability to think from an entrepreneur’s point of view."

Scarecrow will handle the account from its Mumbai office. Ahmedabad-based One Advertising will continue to be the communication arm for the brand in Gujarat.

“Milk is an interesting product category to work on and a refreshing opportunity for the agency’s creative juices to blend with,” added Manish Bhatt, founder director, Scarecrow Communications.

Arunava (Joy) Sengupta, founder director, Scarecrow Communications, noted that working towards fulfilling the Flourish team's dream will only strengthen the agency’s conviction in its brand building capabilities. Joy said, “Milk is known to be healthy and I believe it’s so for our businesses as well.”