Campaign India Team
Dec 18, 2012

Scarecrow wins milk and dairy brand Flourish

The agency's Mumbai office will handle the account.

Scarecrow wins milk and dairy brand Flourish

Ahmedabad-based milk and dairy brand Flourish PureFoods has announced the appointment of Scarecrow Communications as its creative agency.

On the appointment, Sushil Handa, founder, Flourish PureFoods, said, "Scarecrow almost presented my dream and added some welcome new dimensions right before my eyes. I like the quirky energy they possess and the rare ability to think from an entrepreneur’s point of view."

Scarecrow will handle the account from its Mumbai office. Ahmedabad-based One Advertising will continue to be the communication arm for the brand in Gujarat.

“Milk is an interesting product category to work on and a refreshing opportunity for the agency’s creative juices to blend with,” added Manish Bhatt, founder director, Scarecrow Communications.

Arunava (Joy) Sengupta, founder director, Scarecrow Communications, noted that working towards fulfilling the Flourish team's dream will only strengthen the agency’s conviction in its brand building capabilities. Joy said, “Milk is known to be healthy and I believe it’s so for our businesses as well.”

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Why HSBC is betting on simplicity to stand out in ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.

15 hours ago

Moves and wins: Week of 22 September

Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.

18 hours ago

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

18 hours ago

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.