Scarecrow Communications has appointed Zohar Furniturewala as ECD at its Mumbai office. The art department at the office will be divided into two, with Furniturewala and Kapil Tammal (also ECD) heading a division each.
Furniturewala comes on board in 1 April 2014. Prior to this, he ran Thunk Design Company, which he founded in 2007.
Manish Bhatt, founder director, Scarecrow, said, "Scarecrow handles many brands like ITC (Vivel, Fiama Di Wills), Joy Cosmetics, Vimal, Lava and other brands across various categories like lifestyle, personal care, beauty, fashion etc., which demand new design ideas every day. So, apart from Kapil Tammal, Scarecrow was looking for one more design mentor, which we found in Zohar. He is not only a great design mind but also a great idea person and an occasional writer too. And his experience of running a design house will help him to become one of the rare creative people who understand the business we are in.”
In a career spanning 15 years, Furniturewala has worked with Ambience, Percept H, BCCL and RK Swamy BBDO.