Scarecrow M&C Saatchi has announced the elevation of Mustafa Kapasi as executive creative director.
Prior to this, he was senior creative director.
Raghu Bhat, co-founder, Scarecrow M&C Saatchi, said, “Mustafa is an exceptional human being who thoroughly deserves this promotion. He has a unique combination of creativity, resilience and a hunger for learning that sets him apart. What I’m most impressed about is his ability to adapt and re-invent himself in the ever-changing digital landscape, which is a testament to his commitment to always get better, at whatever he does.”
Manish Bhat, co-founder, Scarecrow M&C Saatchi, said, “Mustafa is a true leader who can inspire, motivate and improve his team members. He is a great listener and his life experience allows him to come up with great insights in our conversations. One of his best qualities is that he inspires trust and has a fantastic work ethic, which is very rare to find. I wish and hope that Mustafa will continue to blossom in Scarecrow and create some more great campaigns.”
Kapasi said,"I am continually impressed by the agency's focus on simplicity and creating disruptive yet effective campaigns. Even after eight years, this approach remains as refreshing as it was when I first joined. The culture of adapting and evolving while constantly pushing boundaries and avoiding comfort zones suits me quite well. I am grateful to Raghu and Manish for entrusting me with this opportunity. And a shout-out to my current and previous bunch of crazy creative colleagues who helped me make this possible."
