SBI appoints iProspect to handle digital

iProspect India has won the digital mandate for State Bank of India (SBI) post a multi-agency pitch.

 

The agency's Mumbai office will handle paid media, social media, creative, SEO (search engine optimisation) and ORM (online reputation management) for the brand. 

 

Sweta Aggarwall, CMO, SBI, said, “iProspect India came in with a great creative-first, solution-driven, 360-degree digital marketing approach and we are looking forward to working with them. We want to ride the digital wave and delight not just the existing but potential new customers as well.”

 

Rubeena Singh, CEO, iProspect India, said, “One in every three Indians is an SBI customer. That is the mammoth reach of the Indian bank. We are delighted that our deep domain understanding of the banking sector and a unique integrated creative and media approach won us the mandate to partner with them in their digital outreach and communication strategy. #DigitalIndia is a reality now.”