Saugata Bagchi has rejoined Tribal DDB India as vice president. He will be managing the agency’s Mumbai office.
During his earlier stint with the agency he was credited with establishing Tribal DDB India as Agency on Record (AOR) for prestigious clients and developing the agency’s technology skill sets.
Commenting on the move, Sandeep Vij, chief executive officer, DDB Mudra, said, “We are indeed pleased to welcome Saugata back on board. His domain knowledge, understanding of business requirements and well honed people skills make him a valuable asset.”
On rejoining the agency, Bagchi mentioned, “It feels good to be home again! I look forward to handling the new leadership responsibilities, as I enjoy working across different media boundaries to ensure implementation of core business strategy. I am thrilled at the prospect of working closely with my former colleagues.”
