DDB Mudra Group has announced that Venkat Mallik will head its Tribal DDB operations in India. Mallik will also continue to lead RAPP India.
Commenting on the new structure Madhukar Kamath, group chief executive officer and managing director – Mudra Group said, “With around a 100 million internet users, digital advertising is acquiring mainstream proportions and it is important to create a leadership structure for Tribal DDB which understands both digital and mainstream brand marketing communications well. With his background in advertising, brand marketing, online gaming and data and digital communication Venkat brings a unique combination of skills needed to build Tribal DDB, as well as RAPP at this juncture.”
Commenting on his new role Venkat Mallik said, “Tribal DDB is among the finest digital networks in the world and has a great track record in India. It’s exciting to have the mandate to grow RAPP and Tribal DDB, both of which are leading global new age agencies. We are looking to scale up both agencies quickly while leveraging synergies between them.”
Mallik has since worked with firms like JWT, Leo Burnett, Euro RSCG and Unilever. Prior to joining RAPP India, he was managing director for an International Online Game Company.