Sasha Abraham moves to Plum as head of brand

Plum has announced the appointment of Sasha Abraham as head of brand.

 

Abraham joins the employee health insurance platform from Disney Star, where she was leading marketing for women's cricket and international sports.

 

At Plum, Abraham's mandate is to fast track the company’s goal of insuring 10 million people by 2025.

 

Abhishek Poddar, CEO and co-founder, Plum, said, “I am delighted and excited to welcome Sasha to Plum. I am confident that her vast experience and track record of shaping and delivering on marketing priorities will help Plum build a strong brand identity. Plum is on a positive growth trajectory, and Sasha’s brand marketing acumen will give a further boost to our growth and drive deeper connections across diverse industries.”

 

Abraham said, “I strongly believe in the Plum philosophy that every employee and their family should have access to quality healthcare. I am highly energised by the team’s desire to create real impact and am excited to join Plum and help build the brand into something truly special.”

 

In a career spanning 13 years, she has also worked with Betty Crocker and the NFL.