Campaign India Team
Mar 02, 2023

Sara Ali Khan to endorse Kurkure

Announcement made through a social media post

Sara Ali Khan to endorse Kurkure
PepsiCo has announced the appointment of Sara Ali Khan as brand ambassador for Kurkure.
 
The actor made the announcement on her Instagram account.
 
 
Neha Prasad, associate director and brand lead, Kurkure, said, “Bringing her expressive and entertaining persona, Sara makes for a great addition to Kurkure’s masaledaar family! Her exuberance and cheerfulness personify the Kurkure personality, and we are sure that audiences will love her as a brand ambassador. We believe that our partnership will not only increase brand reach, but also amplify our quirky messaging.”
 
Khan will be part of upcoming Kurkure campaigns and will promote it across all traditional and digital platforms.
Source:
Campaign India

Related Articles

Just Published

43 minutes ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

21 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

1 day ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

1 day ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.