Campaign India Team
Aug 27, 2009

Sapient enters India's digital marketing landscape


Sapient enters India's digital marketing landscape


Sapient Interactive, the digital marketing unit of IT and business strategy company Sapient Consulting, is now pursuing opportunities for working on digital advertising space in India.

The company which recently acquired Nitro group - the above-the-line agency credited for the award-winning 'Best Job in the world' campaign for Queensland Tourist Commission. The $50 million acquisition now gives Sapient access to clients such as Mars, ConAgra, Volvo and Nike.

Gaston Legorburu (pictured), senior VP and chief creative officer, Sapient said, "About 50% of Sapient Consulting's revenues have been coming from the digital division - Sapient Interactive. We're now looking at the Indian market aggressively to satisfy the demands of not just our global clients present here, but also local advertisers. We've been working for Citibank globally and have recently begun working with Vodafone in Mumbai."

Karandeep Singh, MD, Sapient India said, "We're in the middle of expanding our team for digital marketing services. There are immense opportunities in the digital marketing space both for mobile and internet users in the country."

Sapient has offices in Gurgaon and Bangalore. The agency is currently meeting marketers in India to talk about best practices and innovative campaigns run by them in markets like the US and UK.

It has two proprietary tools - Social Sentiment Analysis, which allows real time-tracking of conversations about brands in social media; and Bridge Track, a campaign management and online ad serving tool.






Campaign India