While the discussions go on about whether Cameron Bancroft (nine months), Steve Smith (a year) and David Warner's (a year) bans were harsh or not, and what repercussions the incident will have on each of the player's brands, Air New Zealand and Manforce Condoms have jumped in with witty ads of their own.
Air New Zealand invited Steve Smith for a 'legal swing bowling masterclass' ahead of the next test match between New Zealand and England. (The tweet has now been taken down.)
Manforce Condoms, meanwhile has urged consumers to 'play fair, play safe and enjoy the game of love', with #PamperNotTamper.
Vaseline had then rolled out a print ad which revealed the uses of Vaseline.
Seen any other innovative ads? Share them with us on firstname.lastname@example.org or email@example.com.