Raahil Chopra
Mar 29, 2018

#Sandpapergate: Air New Zealand, Manforce Condoms jump in

The two brands leveraged the scandal and took to social media to release content around the ball tampering incident

#Sandpapergate: Air New Zealand, Manforce Condoms jump in
While the discussions go on about whether Cameron Bancroft (nine months), Steve Smith (a year) and David Warner's (a year) bans were harsh or not, and what repercussions the incident will have on each of the player's brands, Air New Zealand and Manforce Condoms have jumped in with witty ads of their own.
Air New Zealand invited Steve Smith for a 'legal swing bowling masterclass' ahead of the next test match between New Zealand and England. (The tweet has now been taken down.)
Manforce Condoms, meanwhile has urged consumers to 'play fair, play safe and enjoy the game of love', with #PamperNotTamper. 
In 2011, England captain Michael Vaughan tweeted about VVS Laxman's bat possibly having Vaseline on it (to not show the edge on Hotspot). His tweet said, "Has Vaseline on the outside edge saved the day for Laxman???"
Vaseline had then rolled out a print ad which revealed the uses of Vaseline. 
Seen any other innovative ads? Share them with us on prasad@haymarket.co.in or raahil@haymarket.co.in.
Campaign India

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