Vaseline has rolled out a campaign 'Dilli Waali Sardi, Vaseline Waali Sardi' (The winter of Delhi, the winter of Vaseline) to showcase how the moisturising cream provides its consumers with healthy skin during the winter season.
Conceptualised by Ogilvy, the film, through a song, showcases how Delhi winters are a thing of pride for the Delhiites. It depicts different women wearing clothes that aren't suitable for winter and looking their best. The film aims to showcase how Vaseline warms people with healthy skin and the strength to welcome the cold.
CREDITS:
Client: Vaseline India
Agency: Ogilvy India
Production: Kiss Films
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