Campaign India Team
Jul 05, 2023

Sanchayeeta Verma joins Carat

Was working as an independent strategic advisor

Sanchayeeta Verma joins Carat
Carat India has announced the appointment of Sanchayeeta Verma as chief executive officer. 
 
She was working as an independent strategic advisor. 
 
At Carat, she will be based in Bengaluru and report to Anita Kotwani, CEO - media, South Asia, dentsu.  
 
Kotwani said, “The network's focus on strengthening our media businesses aligns with our global ambition. Getting the best people on board is, therefore, very critical. Sanchayeeta's ethos and the value systems that drive Carat are inextricably linked. Her varied expertise in consumer research, business planning, and client leadership has kept her abreast of the shifting media landscape. She is also dedicated to lifelong learning and staying ahead of the curve, making her an ideal candidate for this position. Carat has increased its scope over the recent year with notable wins such as Tata Neu, Tata Croma, Hero Vida, Times Pro, and others. Sanchayeeta will accelerate expansion and propel the Carat brand to the forefront of the Indian market.”
 
Verma said, “Dentsu and Carat continue to be the front-runner in addressing critical industry issues such as audience attention, brand EQ and sustainable media. They continuously pioneer and lead in digital and CXM. I am very excited to join the Carat-dentsu family. I look forward to Carat being a fantastic partner to its clients, as well as an ideal place for our employees and the planet at large, by marrying the warmth of 'creating for people' with the dynamism of media, content, data, and technology.”
 
In a career spanning 27 years, she has also worked with Wavemaker, Mindshare, Lowe Lintas and JWT. 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

16 hours ago

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.

18 hours ago

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

20 hours ago

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.