Samsung Ads picks Magnite for OTT and CTV inventory in India

Magnite has been working with Samsung in the US, EMEA and LATAM

Feb 09, 2022 03:31:00 AM | Article | Campaign India Team

Samsung Ads has appointed Magnite to handle its programmatic OTT and CTV inventory for Samsung TV Plus in India. Samsung Ads is the media and advertising division of Samsung Electronics. Magnite has been working with Samsung Ads in the US, EMEA and LATAM.
Samsung TV Plus, which launched in India in March 2021, offers an internet-based TV experience to consumers. Users can now access 45 free live TV channels, including 38 global and 7 Indian channels such as 9XM, FashionTV, Tennis Channel, 9X Jalwa, The Pet Collective, with the channel list growing monthly. 
Advertisers in India will now have programmatic access to exclusive Samsung connected TV (CTV) inventory on Samsung’s premium ad-supported video on demand (AVOD) service. 
Prabhvir Sahmey, senior director, India and Southeast Asia, Samsung Ads, said, "Connected TV presents a tremendous opportunity for brands to reimagine how TV can be utilised to connect with key audiences. VOD has grown exponentially over the last year and viewers are exploring new ways to consume high quality content. With the recent launch of Samsung TV Plus in India, the service is now available in 14 countries and gives our viewers exclusive access to free high quality curated global and local content. Our ad supported video service gives advertisers a unique opportunity to reach this rapidly growing streaming audience. As we scale Samsung TV Plus inventory, working with a leading SSP like Magnite will help accelerate our expansion plans by making it programmatically available to brands and agencies in India.” 
Gavin Buxton, managing director of Asia at Magnite said: “We are delighted to be Samsung Ads’ key SSP in India, connecting advertisers to premium CTV inventory from one of the largest consumer electronics brands in the world. While India is still a mobile-first market, CTV adoption is on the rise as smart TVs gain popularity and become more accessible to consumers. Advertisers now have a canvas to interact and engage with CTV viewers in a big-screen brandsafe environment.”