Sam Balsara to be honoured on 25 November

Sam Balsara, Chairman & Managing Director, Madison World will be presented with AAAI Lifetime Achievement Award for the year 2009 on November 25, according to the AAAI's official communique. Earlier, Balsara was to receive the award on November 13. The award aims to honour one individual for his / her contribution to the advertising industry.

It is presented annually and recognises the individual’s contribution towards advancement and professionalism in the industry; leadership of the industry as an individual and has set an example of personal integrity, values and ethics consistent with the standards expected.