Campaign India Team
Jul 21, 2015

Salt Brand Solutions wins creative mandate for Lechal

Haptic footwear brand's account won following multi-agency pitch

Salt Brand Solutions wins creative mandate for Lechal
Salt Brand Solutions has won the brand mandate for haptic footwear brand Lechal. 
Lechal footwear send simple impulses, and use technology to help the visually impaired navigate their worlds better.
Krispian Lawrence, co-founder and CEO, Ducere Technologies (Lechal), said, “While we make smart footwear that knows its way around, we look forward to Salt's expertise in telling us where to take the brand.”
Siddhartha Singh, CEO, Salt Brand Solutions pointed out that Lechal would be the first 'global Indian brand'. 
He added, "We are aligning our strategies to match the brand’s ambitions.
“The entire team fell in love with the shoes. In fact, every member of the pitch team placed their pre-orders as soon as they got the brief."
Campaign India

Related Articles

Just Published

7 hours ago

Publicis parts ways with employee following ...

Holding company parted ways with Tom Goodwin after he tweeted about pandemic.

7 hours ago

Manan Shah joins Chimp&z Inc to head client services

Moves from AdLift where he also headed client services

11 hours ago

Havas Q2 organic revenue dives 18%

Asia-Pacific records sharp declines, but healthcare is a bright spot.

11 hours ago

In reverse decision, Vivo set to leave as IPL lead ...

Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.