Campaign India Team
Jul 21, 2015

Salt Brand Solutions wins creative mandate for Lechal

Haptic footwear brand's account won following multi-agency pitch

Salt Brand Solutions wins creative mandate for Lechal
Salt Brand Solutions has won the brand mandate for haptic footwear brand Lechal. 
 
Lechal footwear send simple impulses, and use technology to help the visually impaired navigate their worlds better.
 
Krispian Lawrence, co-founder and CEO, Ducere Technologies (Lechal), said, “While we make smart footwear that knows its way around, we look forward to Salt's expertise in telling us where to take the brand.”
 
Siddhartha Singh, CEO, Salt Brand Solutions pointed out that Lechal would be the first 'global Indian brand'. 
 
He added, "We are aligning our strategies to match the brand’s ambitions.
 
“The entire team fell in love with the shoes. In fact, every member of the pitch team placed their pre-orders as soon as they got the brief."
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Landor’s coolest test: When a garment becomes a ...

Saudia’s high-tech Ihram shows how brand promises are being stress-tested—beyond Cannes gimmicks—into $770 million markets with measurable scale.

20 hours ago

Gerety Awards signal shift from AI hype to human craft

The four campaigns rewarded with a Grand Prix this year are Senna’s Cut, Never Just a Period, The Final Copy of Ilon Specht and Price Packs.

21 hours ago

Google to face ‘modest’ EU antitrust fine over ...

EU goes soft on big tech as it is no longer expected to hand out heavy fines, and instead favour ending anti-competitive practices, according to a report.

21 hours ago

WPP Media global growth strategist Shaun Frazao departs

The head of data and technology, global growth, exits the business after seven years.