Sagnik Ghosh joins Viacom18 as business head of Colors Bangla

Viacom18 has announced the appointment of Sagnik Ghosh as business head of Colors Bangla. 

 

Ghosh will be taking over from Rahul Chakravarti and will report to Rajesh Iyer, head - regional entertainment (Bangla, Odia, Tamil and Gujarati Clusters) Viacom18.

 

He moves from Liqvd Asia where he joined as managing partner in May 2020. Prior to this he was with Star India, where he was executive vice president and business head for the Bengali cluster (Star Jalsha and Jalsha Movies). 

 

Iyer said, “Regional is an important growth driver for Viacom18 and West Bengal is an important market for us. I’d like to thank Rahul for his contribution and wish him the very best in his future endeavours. Sagnik brings three important aspects to this role – his knowledge of the Bengali entertainment industry, his understanding of consumer preferences and his marketing expertise which cumulatively will dial up both the brand and the business.”

 

Ghosh said, “The Bengali broadcast entertainment market provides considerable opportunities and is known for its creative prowess for producing content that is often taken to other markets. Colors Bangla has a rich legacy and now is time to grow further and challenge the market leaders. Together, with the dedicated and talented team, I look forward to propel Colors Bangla to greater heights.” 

 

In a career spanning 20 years, he has also worked with Axis Bank, Grey Worldwide, TBWA India and HSBC.