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Jun 01, 2009
SABMiller taps TEQUILA\India for Indus Pride
SABMiller has brought TEQUILA\India on board to activate a multi-city consumer connect programme, ‘Passion Hour’, for its recently launched beer brand: Indus Pride.Built around the creative concept, ‘Be passionate about anything that means a lot to you’, the programme involves consumers taking ‘Passion Tests’ in large format bars by answering questions about Bollywood and Cricket. Every right answer wins a pint of Indus Pride beer.
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