Saatchi’s Shormistha Mukherjee takes the entrepreneurial plunge

Shormistha Mukherjee, creative director, Saatchi & Saatchi has put in her papers and is currently serving her last few days at the agency. Mukherjee has partnered with two other associates Suhas Parab and Shubho Basu to launch a new agency called Rickshaw.Positioned as “an agency that will create things that most agencies talk about, but don’t end up doing,” Mukherjee says the trio had been thinking of taking the plunge for a while but finally decided that it was now or never.