Shormistha Mukherjee, creative director, Saatchi & Saatchi has put in her papers and is currently serving her last few days at the agency. Mukherjee has partnered with two other associates Suhas Parab and Shubho Basu to launch a new agency called Rickshaw.
Positioned as “an agency that will create things that most agencies talk about, but don’t end up doing,” Mukherjee says the trio had been thinking of taking the plunge for a while but finally decided that it was now or never.
“The three of us got together one day and spoke about what we like, and what we want to do, and the stuff we're interested in, and by the time it was evening, we had decided that we were going to do things the way we think they should be done. Then as we were wrapping up, one of us said, remember gandhi's quote, ‘Be the change you want to see’... and that was it, we decided that by Oct 2nd, we'll do just that,” said Mukherjee.
“As someone once rightly said, ‘Specialisation is for insects’ so we are positioning Rickshaw as an agency that can offer solutions across design, advertising, digital experiences and films,” she adds.
Mukherjee has close to 15 years of experience in advertising, having worked with Saatchi & Saatchi, JWT, Lowe, Leo Burnett and Mudra. Parab, her art partner at Saatchi, has close to 17 years of experience in the advertising industry, having worked across categories like paints, financial services, food and consumer durables.
“We love anything to do with the Internet; we make films; we enjoy creating advertising and spend loads of time drooling over packaging and design. We believe we can help clients find the best solution, which could be anywhere; in a viral, in a game, in an experience in a retail store or maybe even in a press campaign,”she added.
Mukherjee was featured as one of Campaign India's Adland Rockstars, previously.
(Pictured, left to right: Shormistha Mukherjee, Shubho Basu and Suhas Parab)