Ruder Finn India has launched a communications consultancy – RF Thunder – that looks to bring together ‘The Art and Science of Engagement’. Wholly-owned by the Ruder Finn Group, RF Thunder will integrate digital, design, and advocacy services with the aim of shaping perceptions and to influence public opinion, by creating meaningful and relevant experiences.
The new entity will be led by Suvir Paul, who has joined as executive vice president. Proteek Dey, head of digital, RF Thunder, will partner with Paul. In his role, Dey will be responsible for creating a digital hub that aims to integrate traditional PR with digital marketing and technology development across earned, owned, shared, and paid platforms.
RF Thunder will offer strategic counsel and execution capabilities in the areas of reputation management, government affairs and public policy, crisis and issues management, digital and social media marketing, and brand consulting.
Kathy Bloomgarden, CEO, Ruder Finn Inc. said, “As we continue to enhance our ‘What’s Next’ vision at Ruder Finn, we are excited to announce the launch of RF Thunder in India. RF Thunder brings together a set of communications capabilities that drives Ruder Finn’s future thinking through a focus on digital conversations and engagements. RF Thunder represents a significant addition to the Ruder Finn global skill set, and we are enthused to be able to offer these services to our clients.”
Added Atul Sharma, managing director, Ruder Finn India, “I am extremely happy to partner with great leaders who will bring alive the RF Thunder proposition in India. With data science and public opinion research, informing all aspects of ideation, RF Thunder will broaden our existing offerings and acquisition of newer clients, by focusing on ‘what’s next’ in communication and engagement. We are looking forward to offering these new-age services across Ruder Finn group of companies in India.”