A three-ad campaign from Chennai-based Rubecon took the top honour of Gold at the first edition of the Campaign for Dignity Awards, winners of which were announced in Mumbai on 1 March 2014.
The campaign titled ‘Little things that count’ stood out from among over 280 print entries that the awards attracted from India and Pakistan.
Kaleido Communications and Interface Communications won a Silver each, while DDB Mudra and Metal Communication bagged a Bronze apiece.
Anil Kakar of Gasoline, Mumbai, was adjudged best copywriter, while the best art director prize went to Priti Jhunjhunwala of Metal Communication, Mumbai.
A campaign by Interface Communication also won a Special Jury Mention.
The Campaign for Dignity Awards were co-created by the Dignity Foundation and Campaign India. The brief was to create a print ad that encourages and inspires people to treat the elderly with dignity. At least one member of the team entering the ad had to be under 30 years of age.
View the winning entries below:
Gold - Little things that count - Rubecon Chennai
Silver - Alzheimer's - Kaleido communications, Mumbai
Silver - Hindi – Beta - Interface Mumbai
Bronze - Wanted/Lost/Missing - DDB Mudra Bangalore
Bronze - A Better Meaning - Metal Communication, Mumbai
Best Copywriter - Anil Kakar of Gasoline, Mumbai
Best Art Director - Priti Jhunjhunwala of Metal Communication, Mumbai
Special Jury Mention – Letter to Self, Interface Mumbai
The jury comprised Abhijit Avasthi, NCD, Ogilvy & Mather; Amer Jaleel, NCD, Lowe Lintas and Partners; Ashish Chakravarty, NCD, Contract Advertising; Josy Paul, chairman and CCO, BBDO India; Raj Kamble, CCO, Strawberryfrog India; and Gokul Krishnamurthy, editor, Campaign India. View the jury video here.
View the shortlist of 50 here. The shortlisted entries have been compiled as a book, limited copies of which are available with Dignity Foundation. Please write to Sonali Sinha, CEO, for a copy at sonali.sinha@
