Campaign India Team
Mar 03, 2014

Rubecon wins Gold at Campaign for Dignity 2014

Kaleido, Interface take Silver; DDB Mudra, Metal bag Bronze; Anil Kakar wins top copywriting honour, Priti Jhunjhunwala in art direction

Rubecon wins Gold at Campaign for Dignity 2014
A three-ad campaign from Chennai-based Rubecon took the top honour of Gold at the first edition of the Campaign for Dignity Awards, winners of which were announced in Mumbai on 1 March 2014.
 
The campaign titled ‘Little things that count’ stood out from among over 280 print entries that the awards attracted from India and Pakistan.
 
Kaleido Communications and Interface Communications won a Silver each, while DDB Mudra and Metal Communication bagged a Bronze apiece.
 
Anil Kakar of Gasoline, Mumbai, was adjudged best copywriter, while the best art director prize went to Priti Jhunjhunwala of Metal Communication, Mumbai.
 
A campaign by Interface Communication also won a Special Jury Mention.
 
The Campaign for Dignity Awards were co-created by the Dignity Foundation and Campaign India. The brief was to create a print ad that encourages and inspires people to treat the elderly with dignity. At least one member of the team entering the ad had to be under 30 years of age.
 
View the winning entries below:
 
Gold - Little things that count - Rubecon Chennai
 
  
 
Silver - Alzheimer's - Kaleido communications, Mumbai
 
  
 
Silver - Hindi – Beta - Interface Mumbai
 
Bronze - Wanted/Lost/Missing - DDB Mudra Bangalore
 
 
Bronze - A Better Meaning - Metal Communication, Mumbai
 
 
Best Copywriter - Anil Kakar of Gasoline, Mumbai
 
Best Art Director - Priti Jhunjhunwala of Metal Communication, Mumbai
 
 
Special Jury Mention – Letter to Self, Interface Mumbai
 
The jury comprised Abhijit Avasthi, NCD, Ogilvy & Mather; Amer Jaleel, NCD, Lowe Lintas and Partners; Ashish Chakravarty, NCD, Contract Advertising; Josy Paul, chairman and CCO, BBDO India; Raj Kamble, CCO, Strawberryfrog India; and Gokul Krishnamurthy, editor, Campaign India. View the jury video here.

View the shortlist of 50 here. The shortlisted entries have been compiled as a book, limited copies of which are available with Dignity Foundation. Please write to Sonali Sinha, CEO, for a copy at sonali.sinha@dignityfoundation.com.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
New York Festivals 2019 announces live judging sessions
Premium
1 hour ago

New York Festivals 2019 announces live judging sessions

Sessions slated for India, Australia, Brazil, Germany, Mexico, Dubai, United Kingdom and USA. The India session will be hosted by Medulla Communications

Premium
4 red flags that indicate your agency model needs urgent fixing
Premium
2 hours ago

4 red flags that indicate your agency model needs ...

Seeing one or more of these patterns? Then it's time to call in the fixers.

Premium
Oreo pulls off creepy stunt by selling biscuits licked by Lewis Capaldi
Premium
2 hours ago

Oreo pulls off creepy stunt by selling biscuits ...

Oreos pulled apart, licked and reassembled by singer are being sold in charity auction.

Premium
Ogilvy Mumbai bags the
Premium
18 hours ago

Ogilvy Mumbai bags the "Campaign for Good" award

Winners to be felicitated at the IndIAA Awards on August 26