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As jury president of the Creative Effectiveness and Creative Strategy Spikes, Aditya Kanthy shares what it takes to impress him, and how to set up for success at Spikes Asia 2024
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.