Advertising Marketing Digital
Campaign India Team
Jun 27, 2014

Rover deo steers clear of 'chick magnet' positioning

Punit Agarwal, managing director, Vemb Retail, explains the brand's positioning and marketing plans

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

5 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

7 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

8 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

9 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

10 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

Related Articles

Aline Santos to leave Unilever
Marketing
Feb 22, 2024
Charlotte Rawlings

Aline Santos to leave Unilever

Campaign India Marcomverse: In conversation with Asha Kharga
Marketing
Feb 09, 2024
Campaign India Team

Campaign India Marcomverse: In conversation with ...

Tatler withdraws HK$16 million government grant for Messi no-show
Media
Feb 06, 2024
Nikita Mishra

Tatler withdraws HK$16 million government grant for ...

Real Madrid partners with HP
Marketing
Feb 05, 2024
Campaign India Team

Real Madrid partners with HP

Just Published

Surya Roshni elevates Parul Phadke as head of marketing and advertising
Advertising
14 hours ago
Campaign India Team

Surya Roshni elevates Parul Phadke as head of ...

She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.

New eyewear ‘B by Lenskart’ brand launch - Everything you need to know about IPO-bound eyewear company's smart glasses' foray
Digital
1 day ago
Content Labs

New eyewear ‘B by Lenskart’ brand launch - ...

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

Why is Nazara Technologies rebranding itself and what is new?
Digital
1 day ago
Content Labs

Why is Nazara Technologies rebranding itself and ...

Gaming company Nazara Technologies has launched a refreshed new brand identity.

Safe is passé, risk-taking is in
Advertising
1 day ago
Campaign India Team

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.