RK Swamy BBDO will today release the updated edition of their guide to planning. The researched product is “the most widely used guide to purchasing power in India,” according to their press release.
The guide provides a composite Urban + Rural view. Users will be able to define the geography that they seek and develop plans that best suit their specific needs. For more information on how the guide could be used for your specific needs, you could write to firstname.lastname@example.org.