RK Swamy will handle the confectionary division; Pinwheel to handle Choco Pie
Mar 12, 2013 02:52:00 PM | Article | Judy Franko
Following a multi-agency pitch, Lotte India has appointed RK Swamy BBDO and Pinwheel Integrated Solutions as its creative agencies. Venkatesh Parthasarathy, head of marketing, Lotte India, confirmed the development to Campaign India. Rediffusion DY&R is the incumbent. While Pinwheel will handle the Lotte Choco Pie brand, RK Swamy will handle the confectionary division. Brands in the company’s portfolio include Lacto King, Coffy Bite and Caramilk. Lotte Confectionery, the flagship company of South Korean Lotte Group, acquired Chennai-headquartered Parry’s Confectionery from the Murugappa Group in 2004, inheriting its brands in the process.
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