Rediffusion Y&R bags mandates for Marico's Revive, Sweekar

Rediffusion Y&R Mumbai has bagged the creative duties for two Marico brands. The agency has been assigned the mandate for Revive and Sweekar. Revive is an instant starch while Sweekar is Marico's refined sunflower oil brand.

Nisha Singhania, executive VP, Rediffusion Y&R, said, “This is a great personal win for me as I started my career with these two brands. It will be fabulous to take them up again and deliver outstanding work on them. Besides, Marico is a key client for us in Mumbai and it is always heartening when you get more business from an existing client.”

While Revive is an instant cold water starch, Sweekar has been positioned as a light and healthy cooking medium.