Rediffusion DY&R Bangalore has won the Maxo account in a multi-agency pitch. Maxo is the mosquito repellent brand of Jyothy Laboratories. The incumbent agency was Situations. The size of the business is estimated to be around Rs. 11 crores.
K. Raghavendra, AGM, Jyothi Laboratries marketing services said, "Rediffusion’s fresh perspective on the category and the novelty in its creative expression excited us to choose the agency as our partner. We are confident that with the expertise Rediffusion has in the FMCG category, and the strategic bandwidth they offer, they will be a great support in meeting our desired business objective".
Paritosh Srivastava, business head and branch manager, Rediffusion DY&R, Bangalore said, "A powerful idea that would reposition the brand in the category coupled with fresh and compelling creative in a cluttered space did the magic for us."