Rediffusion – Y&R has promoted Minakshi Achan to co-chair the chief creative officer position for its agency. Achan who is currently responsible for the creative as well as business output for Rediffusion – Y&R’s south offices will now take on a national role and partner Sagar Mahabaleshwarkar as chief creative officer.
Achan has been with Rediffusion – Y&R for almost a decade, having headed the creative team in Bangalore before being assigned to lead creative for all the south offices. She eventually took on the dual role of EVP and ECD for all Rediffusion – Y&R’s south operations.
Rohit Misra, president, Rediffusion – Y&R, India and Sri Lanka says, “With her successful handling of all our south offices, Minakshi has clearly demonstrated that she can take on a larger responsibility. I believe the team of Sagar and Minakshi will add momentum to the level of creativity within the organisation, accelerating our creative evolution and enhancing our creative product.”
Says Achan, “Rediffusion has an outstanding talent pool across the board, and I look forward to working with all of them.”
Prior to Rediffusion, Minakshi was with JWT and Leo Burnett. With over sixteen years of work experience, she has handled diverse categories ranging from FMCG products to financial services to fashion, consumer durables to computers to retail.
