Suraj Nagappa has joined Rediffusion SmartMedia as senior vice president. He will lead the agency’s digital business in the South of India.
Nagappa will be based in Bengaluru.
He moves from Isobar, where he was vice president.
Navonil Chatterjee, joint president, Rediffusion, said, “Suraj has many years of good digital experience. Being based in the hub of India’s Silicon Valley – Bangalore – he is ideally located to access and service all the new age brands coming out from Bangalore”.
Nagappa said, “I am delighted to be joining Rediffusion at this very important juncture when digital as a medium is all set to overtake television in the next 18 to 24 months in India. Rediffusion is readying a completely new team of domain experts in this space and together we hope to move the needle substantially for brands. There are so many opportunities today to more cost-effectively and cost-efficiently target consumers, which can benefit brands through the right use of tools and digital techniques.”
Chatterjee added, “Suraj and Vivek are both seasoned professionals. We have more digital experts joining the Rediffusion SmartMedia in Mumbai too in the next few days. Together this team will offer the market digital expertise few agencies are capable of today”.
With over 20 years of experience, Nagappa has also worked at companies Dentsu International, Ogilvy India, Omnicom Group, Dentsu Media, IPG Media Brands and Mediaturf Worldwide.