Campaign India Team
Jul 06, 2021

Rediffusion appoints Vivek Bahl as digital lead for North and East India

Moves from Havas Group

Vivek Bahl
Vivek Bahl
Rediffusion has announced the appointment of Vivek Bahl as SVP, Rediffusion SmartMedia. 
 
Bahl will be based in New Delhi and will be leading the agency in North and East India. He moves from Havas Group where he was head of social.
 
Bahl said, “I am looking forward to working with the Rediffusion creative team to take clients’ digital campaigns to greater impact and ROI. The apertures available today in digital allow for smart targeting and far higher creativity. Having worked across multiple categories over the past few years, I have seen the digital scene evolve and grow. At Rediffusion we are going to create unique solutions that communicate brand propositions better and help create a more endearing connect with the consumer."
 
Navonil Chatterjee, joint president, Rediffusion, said, “Vivek has both wide ranging experience and maturity. He is incisive and insightful about digital usage by brands. He brings new learnings to team Rediffusion. We are delighted to have him with us.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.