Rediffusion has announced the appointment of Vivek Bahl as SVP, Rediffusion SmartMedia.
Bahl will be based in New Delhi and will be leading the agency in North and East India. He moves from Havas Group where he was head of social.
Bahl said, “I am looking forward to working with the Rediffusion creative team to take clients’ digital campaigns to greater impact and ROI. The apertures available today in digital allow for smart targeting and far higher creativity. Having worked across multiple categories over the past few years, I have seen the digital scene evolve and grow. At Rediffusion we are going to create unique solutions that communicate brand propositions better and help create a more endearing connect with the consumer."
Navonil Chatterjee, joint president, Rediffusion, said, “Vivek has both wide ranging experience and maturity. He is incisive and insightful about digital usage by brands. He brings new learnings to team Rediffusion. We are delighted to have him with us.”