Rediffusion –Y&R has launched a design unit within the agency to be headed by Siddhartha Singh as business head and Kalpita Bose heading the creative function. Singh and Bose will both be based out of Mumbai. Singh is going to be looking after strategy and business development, while Bose will concentrate on the creative product for the unit.
Mahesh Chauhan, Group CEO, Rediffusion Y&R said on the appointment, "The design unit has been created keeping in mind the need for design to be an integral and involved part of a brand identity development team. Sid and Kalpita come in with a vast knowledge of the various aspects of brand development and will a great asset to this unit."
The design unit has been working on projects for key clients for some time now, which includes TV channel Colors' logo, collaterals for The Gateway Hotel, Be: Home and the new brand identity for Rediffusion Y&R.
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