Rediffusion gets Siddhartha Singh, Kalpita Bose to head design unit

Rediffusion –Y&R has launched a design unit within the agency to be headed by Siddhartha Singh as business head and Kalpita Bose heading the creative function. Singh and Bose will both be based out of Mumbai. Singh is going to be looking after strategy and business development, while Bose will concentrate on the creative product for the unit.