Campaign India Team
Nov 12, 2008

Rediffusion gets Siddhartha Singh, Kalpita Bose to head design unit

Rediffusion –Y&R has launched a design unit within the agency to be headed by Siddhartha Singh as business head and Kalpita Bose heading the creative function. Singh and Bose will both be based out of Mumbai. Singh is going to be looking after strategy and business development, while Bose will concentrate on the creative product for the unit.

Rediffusion gets Siddhartha Singh, Kalpita Bose to head design unit

Rediffusion –Y&R has launched a design unit within the agency to be headed by Siddhartha Singh as business head and Kalpita Bose heading the creative function. Singh and Bose will both be based out of Mumbai. Singh is going to be looking after strategy and business development, while Bose will concentrate on the creative product for the unit.

Mahesh Chauhan, Group CEO, Rediffusion Y&R said on the appointment, "The design unit has been created keeping in mind the need for design to be an integral and involved part of a brand identity development team. Sid and Kalpita come in with a vast knowledge of the various aspects of brand development and will a great asset to this unit."

The design unit has been working on projects for key clients for some time now, which includes TV channel Colors' logo, collaterals for The Gateway Hotel, Be: Home and the new brand identity for Rediffusion Y&R.

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Srinivasan Swamy elected as AFAA's chairman

Announcement made during the general body meeting on 1 December

10 hours ago

Deloitte India partners with News Broadcasters ...

This alliance will launch an integrated performance and rewards forum for the news media industry

11 hours ago

upGrad files trademark infringement suit against Scaler

The suit has been filed in the Delhi High Court as upGrad accused Scaler of using its brand name on Google Ads

14 hours ago

Live blog: News updates - week of 29 November

In the news: IOS Sports & Entertainment, One Life Studios, Pogo, St Botanica