Rediffusion DY&R strengthens Delhi team

Rediffusion DY&R is in the process of strengthening its Delhi team. It has appointed Vikram Raj (pictured, right) and Jaideep Mahajan (pictured, left) as business head and creative head respectively. While Raj will be responsible for accounts like Xerox, Amway, GPI, Pure Earth and Givo, Mahajan will partner Deepesh Jha to head the creative team for Airtel.

Sandeep Madan, executive vice president, Rediffusion DY&R, Delhi, said, “Vikram and Jaideep come into very strategic roles in Rediff. Their experience across their fields is immeasurable and they are going to be key strengths in our march towards a leadership role in the industry.”

Raj was previously creative group head at McCann Erickson, Kuala Lumpur. He has lead creative teams in mainstream, BTL and direct marketing campaigns for both Leo Burnett & Arc Worldwide. Mahajan was a strategy consultant – communications and information technology with United Nations Economic Forum, USA.