Rediffusion appoints Nilesh Naik as ECD

Rediffusion has announced that Nilesh Naik has joined its Mumbai office as executive creative director.

 

Naik moves from GTB (UAE).

 

Pramod Sharma, head - creative, Rediffusion Mumbai, said, “Nilesh Naik brings mature, well-rounded and multi-domain experience to Rediffusion Mumbai. He is a wordsmith who expresses himself elegantly and impactfully. We are looking forward to some great work from Nilesh in the days to come."

 

Naik said, “Rediffusion has created some of the most memorable campaigns in Indian advertising and it feels great to be part of such a fabulous team. Here creativity is the only currency and I’m looking forward to creating fantastic work that gets noticed, establishes a deep connection with the audience and does wonders to clients’ businesses.”

 

Kalyani Srivastava, EVP and head - Rediffusion, Mumbai, added, “We have been strengthening our team at Rediffusion to keep pace with all the new businesses that we have been winning over the past few months. And of course, there has been a tremendous surge in projects and assignments from existing clients. Nilesh will be tasked with shouldering some of the increased responsibilities and I am sure he will come out aces.”

 

In a career spanning 19 years, he has also worked with Publicis, Euro RSCG, Bates, Dentsu, Percept and FCB in India, and The Classic Partnership and Grey Worldwide in the UAE.